Here we are at the final step of acquisition. It’s almost time to go buy your new and improved look.
You’ve done the grunt work, you’ve found your Ideal Image, you have a list of Key Pieces, you’ve prepared your Budget, you know your Time-Frame, now you just need to figure out Where to Buy everything, right?
“But how do I know where to go?”
That’s what I’m here to help you with.
First, pay attention to price(s) of the items on your list. You need to do some research, find at least 5 stores for each key piece and compare prices, this will tell you what the average price will be for each piece so you don’t overpay. Keep in mind that higher price usually means higher quality but not always. When in doubt use the price per wear equation.
Cost of the product
—————————————– =how much you pay each time you wear the item
# of times you’ll wear it
This is a great tool that I use whenever I’m not sure about a purchase. It will tell you how much you really like an item if you’re willing to pay $100 each time you where it.
What does your look say about you?
As I’ve said before, price isn’t an issue for some of you. Some can afford to have your suits custom made. For others of you Kohl’s or JcPenney will be at the max end of your price range. It DOES NOT matter, stop comparing yourself to others based on money.
Are you worried that where you shop and what you buy will send the wrong message? I know I used to be that way, until I proved myself
wrong. I used to think that every suit I bought had to be $1000 or more or that all my shoes had to be Cole Haan, Hugo Boss, Burberry, or from Saks or Brooks Brothers.
News flash, I’ve never spent more than $100 on a pair of shoes and I get more compliments than my buddies who spend $500 on a pair. Why?
Because I know how to wear, style, and match them.
Let me say that again, it DOES NOT matter where you buy your clothes from.
They just need to be YOUR clothes and styled in YOUR own little way.
Be a Lazy, but Informed Shopper
Next item to consider is how easy is it for you to get the stores that have your key pieces?
I try not to buy any major items from stores that are more than a 60 minute drive from my home. I’m lazy, so sue me.
If you have to buy a plane ticket to get to your favorite store, you may want to rethink your shopping paradigm. Or you have your own private tailor and custom clothier. Now if you already had a vacation to Italy or Portugal, I definitely recommend purchasing a suit while you’re there!
Anyways, if your budget limits you to big box stores (JcPenney, Kohl’s, Men’s Warehouse etc.) there are some great advantages to that, such as:
-Multiple locations within driving distance
-Easy to return items
However, there are some downsides to these types of stores, like:
-No in-house tailoring (Men’s Warehouse or Joseph A. Bank do)
-You’re more likely to run into someone who has the exact same item as you
-Poorer construction of the clothes
So, let’s say you’ve figured out your suit jacket measurement, you’re a 44L. You walk into JC Penney throw on a 44L suit jacket and it feels like you’re wearing Under Armour. It’s just too tight.
So you walk out and run over to Men’s Warehouse, you try on another 44L and you’re drowning in it. What’s the difference? They’re both 44L’s right?
They are both 44L, however, different manufacturers use different cuts and different measurement schemes.. One of the jackets may be a slim cut while others are classic or modern. Each store and manufacturer will fit you differently, so take your time and learn how each one fits your body (also helpful if you want to order online).
So, you’ve done your homework, compared prices and found the 5 stores you can go to in order to buy your clothes. Now it’s time to go and buy them.
Take a friend, one who is honest with you and more fashion knowledgeable. They can give a thumbs-up or down when you’re not sure about an item. When in doubt, take a girl either your sister or significant other. She’ll be more than happy to give you her opinion (whether or not you want it on every item you try on) 😉
When in doubt, email me and we can set up a consulting appointment, a purchasing plan, or a trip where I take you shopping (on your dime of course)
Now get out there and get your swag on!