Alright, you’ve made it through steps 1 and 2, CONGRATULATIONS!
For step 3 I’m going to divide it up into 3 separate parts so I don’t miss anything and so you don’t feel like you’re reading a dissertation (which is pretty much a long boring paper you have to write to graduate).
The three steps to acquisition are:
-Budget (How much can you afford to spend?)
-and Where to buy/Actually buying your new swag
Too many guys think, “I can’t afford to dress as sharp as that guy, or the models in store ads”. Maybe you’ve gone to Nordstrom’s with your sister or girlfriend and then choked on your gum when you realized that the shoes that she was looking at cost more than the entire outfit you had on? (been there done that)
The reality is, most guys grow up not really caring what they look like. We though style meant wearing all Nike apparel or having a pair of Jordan’s. Fortunately, we’ve grown up a bit. But the fear of “expanding our horizons” (not to mention how much it may cost) keep us from looking as good as we can.
This thinking is crippling! You can’t afford NOT to look great, and the best part is you don’t have to sell a kidney to do it. I’ve been where you are, and I still have both my kidneys. (at least I think I do…)
So, let’s talk budget, if money is a real obstacle then we have a bit more homework to do.
First, go through your Key Pieces and decide their order of importance. If it’s spring, don’t put the peacoat at the top of your list or if it’s winter, hold off on those red driving moccasins. You want to be able to wear all these new clothes now, not in 6 months.
Look at your monthly budget (if you don’t have one you definitely need to make one). Take a look at your discretionary income, or the money that you’re not spending on mandatory items like a car payment, food or rent. If you need to, take some money out of your dating budget, you will thank me in the long-run. If you dress better you will increase your likelihood of going on more dates so the payoff will come.
If you can only afford to buy one of your key pieces each month that’s fantastic! If you want to save up and splurge at the end of the year, you can. Or go out and buy it all right now.
When making purchases on a budget you need to remember these 4 tips:
- Only buy what you need, take a list and stick to it
- Educate yourself! Do some research (example: know the store’s return policy before you buy) and shop around. Remember you don’t have to buy the first item you see that matches your list.
- If you don’t “love it” don’t buy it. Buyer’s remorse can cripple your pursuit of the ideal image.
- My personal favorite, always use these 7 words “Is that the best you can do?” Price is almost always negotiable, I’ll give you an example of this in the next post about Time Frame.
When I first started on this journey I went out and spent about $400, I bought two suits, two pairs of dress shoes, three collared shirts and a few ties. Since then, I’ve consistently made a new purchase each month. For example, last month I bought two new sport coats for $40 (No, not $40 each, $40 total) and a pair of burgundy monk strap dress shoes for $70.
Now, because I already have 90% of my “key pieces” I only budget $50-150 a month for new purchases. For some of you that may be a stretch, for others that may be pocket change. But find what you can work with, start there and be consistent; the most important thing is to get started!
So let’s keep going, figure out your budget and let’s move on to the 2nd part of Acquisition-Time Frame